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Toywheel started as creator for games and tools that empower future generations to develop creativity, curiosity and courage. As a proof of concept, in 2014 the company released Toy Car RC / Drive, an augmented reality (AR) mobile game which was downloaded >500k times and hit #1 on more than 35 categories in the App Store.
Unfortunately the market for AR was not viable to sustain the business and Toywheel pivoted to Gamewheel, raised VC to become an agence+ for gamification, AR/VR and creative productions.
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